This year, enterprises are moving beyond experimentation with AI. Results now matter. At ABBYY Ascend Singapore, discover how purpose-built Document AI turns business-critical documents into trusted, actionable data — powering intelligent automation, informed decision-making, and next-generation AI use cases. Experience it through an immersive, in-person event designed to turn complexity into clarity. Connect with peers, spark innovation, and gain a solid foundation to lead your organization into the future of enterprise AI.
Why you should attend?
As a Business Strategy Leader, C-Suite, VP, Operation, Automation
Achieve measurable ROI from AI driven document workflows
Reduce processing time, cost, and risk
Improve accuracy, compliance, and auditability
Move from automation pilots to scaled outcomes
As a Technical Leader, Architect, Developer, Engineer
Build scalable Document AI using SDKs, APIs, and containers
Combine purpose built AI with LLMs to boost accuracy
Architect end to end ingestion and extraction workflows
Standardize document data with DocTags
As an Innovation Leader AI, Digital Transformation, COE
Enable true agent autonomy with semantic document understanding
Explore adaptive, self adjusting AI workflows
Balance LLM innovation with deterministic AI reliability
Michael Lazzari, Director, APAC Sales Neil Murphy, Chief Revenue Officer
09:10–09:20, Main Stage
Intelligence That Works — Document AI in the Era of Agentic Automation
Enterprises are moving beyond generic AI toward solutions that deliver reliable, measurable results—especially in the document-heavy workflows that power their business. In this keynote, we introduce how ABBYY’s purpose-built Document AI models and domain-specific VLMs enable agents to read, interpret, and act on business-critical documents with accuracy and confidence. We will share the latest market trends, customer outcomes, and the rapidly growing need for standards-based, trustworthy extraction as the foundation for safe and scalable agentic automation. Attendees will see how high-quality document intelligence is transforming workflows across finance, operations, compliance, and customer experience, and why “intelligence that works” begins with getting your documents right.
Max Vermeir, Vice President, AI Strategy
09:20–09:50, Main Stage
Keynote: A 7-Step Plan to Embed AI Into Your Organization
AI is everywhere, yet most organizations are still stuck in initiatives that don't scale. The real question is not whether to adopt AI, but how to embed it structurally beyond the hype so it becomes part of how your organization actually operates. This session presents a concrete 7 step plan to build a living AI model in motion: from designing the right governance and roles to creating the accountability that make it last. We will discuss how to assign ownership, spark genuine enthusiasm across teams, and turn AI from a side project into a core organisational capability. Because purposeful AI transformation is not just about the technology. It is about the people, the structure, and the will to make it real.
Dado van Peteghem, Author & Keynote Speaker on Technology & AI
09:50–10:35, Main Stage
Fireside Chat / Panel
Host: Max Vermeir, Vice President, AI Strategy
10:35-11:15, Main Stage
Break
11:15-11:45, Foyer
Business Track 1
The Hybrid Approach: Making GenAI Production-Ready
Generic LLMs promise flexibility but often fail on accuracy, predictability, and cost control in document-heavy workflows. In this session, we demonstrate how ABBYY’s hybrid approach—combining purpose-built Document AI with our GenAI portfolio —delivers fast wins and production-grade performance. Learn how zero-shot extraction, auto-labelling, improved user experience, and domain-specific optimization unlock measurable impact across finance, compliance, operations, and customer onboarding.
Slavena Hristova, Director of Product Marketing Nick Carr, Director Pre-Sales
11:45-12:30, Breakoutroom A
Technical Track 1
Making LLM Document Extraction Work in Production
Go inside ABBYY’s Purpose-Built AI architecture and see how we combine domain-trained document models with foundational LLMs to minimize hallucinations, control token usage, and maximize extraction accuracy. This hands-on session walks through practical implementation patterns that make GenAI usable in real-world document workflows.
Marwan Farhat, Director, Pre and Post Sales, APAC
11:45-12:30, Breakoutroom B
Lunch
12:30–13:45, Foyer
Ascend Central
Networking: Explore partner ecosystem, connect with experts, and experience live demos.
13:00-13:45, Expo | Foyer
Business Track 2
Setting the Standard for Safe, Scalable AI
AI adoption without standards increases enterprise risk. In this session, learn how ABBYY is shaping the standard to define how LLMs extract, structure, and validate business-critical documents. Discover how standardized document intelligence reduces compliance risk, ensures consistency across systems, and enables scalable AI governance.
Jon Knisley, Product Marketing Manager, Process AI
13:45–14:30, Breakoutroom A
Technical Track 2
Standardizing Document Structures for Enterprise AI
Today’s document data formats are fragmented—XML, JSON, hOCR, ALTO—creating integration complexity. This session introduces a new standard for document extraction co-created by ABBYY. Learn how it unifies document structure representation, simplifies downstream integrations, and provides a stable backbone for enterprise-grade AI systems.
Max Vermeir, Vice President, AI Strategy
13:45–14:30, Breakoutroom B
The Essential Context Layer in Your AI Infrastructure
Every AI system that reasons over documents depends on the same thing: structured, reliable context. The difference between an AI pilot that impresses in a demo and one that holds up in production almost always comes down to whether that context layer was built to scale, or bolted together and hoped for the best. Learn how ABBYY delivers that essential context layer through FineReader Engine and FineParser: containerized document conversion built for the precision and scale that agentic automation demands. Whether you are an engineering team architecting the infrastructure for your next wave of agentic automation or a business leader ensuring your AI investments are built on solid foundations, this session gives you the blueprint: structured, AI-ready output in DocLang and JSON, flexible Docker deployment with no cloud dependency, and a context layer your entire AI stack can depend on.
Max Vermeir, Vice President, AI Strategy Nick Carr, Director Pre-Sales,
14:30–15:15, Main Stage
Break
15:15-15:30, Foyer
Customer Spotlight
See how leading enterprises are putting ABBYY's Document AI platform to work solving real-world document and data challenges. This session spotlights selected customer stories, walking through the specific obstacles they faced and the solutions they built with ABBYY to turn document complexity into clarity. We'll close by honoring all featured customers with the Enterprise AI Impact Award.
Michael Lazzari, Director, APAC Sales
15:30–15:45, Main Stage
Closing Remarks
Michael Lazzari, Director, APAC Sales Neil Murphy, Chief Revenue Officer
15:45-16:00, Main Stage
Ascend Central with Reception
16:00–17:00, Expo | Foyer
Meet our speakers
Max Vermeir
Vice President, AI Strategy, ABBYY
Max Vermeir
Vice President, AI Strategy, ABBYY
With a decade of experience in product and technology, Maxime is an entrepreneurial professional with a passion for creating exceptional customer experiences. As a leader, he has managed global teams of innovation consultants and led large enterprises' transformation initiatives. Creating insights into new technologies and how they can drive higher customer value is a key point in Maxime’s array of Subject Matter Expertise. He is a trusted advisor and thought leader in his field, guiding market awareness for ABBYY's technologies.
Neil Murphy
Chief Revenue Officer, ABBYY
Neil Murphy
Chief Revenue Officer, ABBYY
Neil Murphy is the Chief Revenue Officer at ABBYY, where he shapes and leads the global revenue strategy, uniting sales, customer success, and go-to-market teams behind a single goal: helping organizations realize meaningful transformation through the power of AI and intelligent automation. With over two decades of experience, Neil is recognized as a transformational leader who brings clarity, momentum, and results to complex business landscapes. His expertise spans enterprise sales, cognitive automation, and strategic growth, with a track record of guiding companies through pivotal moments of change and innovation.
Dado van Peteghem
Author & Keynote Speaker on Technology & AI
Dado van Peteghem
Author & Keynote Speaker on Technology & AI
Meet Dado, a keynote speaker and author who has spent his career translating the world of technology into strategy organizations can act on. Dado's fascination with technology started early: he grew up in the 1980s with a Game Boy in hand, and that childhood passion for gaming grew into a career studying where technology is headed next. After studying computer science at the University of Ghent, Dado has spent more than 15 years helping organizations define their digital innovation vision and strategy. His work has taken him across international companies, startups, and advisory boards, and earned him a place among Belgium's top 30 thought leaders in technology. He is the author of five business books on the rise of technology, a guest professor at business schools, and a sought-after speaker on artificial intelligence (AI). A proud father of three Gen Alpha kids, Dado keeps a close watch on how technology is shaping the future of work and play — both on stage and at home.
Michael Lazzari
Director, APAC Sales, ABBYY
Slavena Hristova
Director of Product Marketing, ABBYY
Slavena Hristova
Director of Product Marketing, ABBYY
Slavena Hristova is a seasoned product marketing leader specializing in AI-powered intelligent document processing, OCR, and business process automation. As Director of Product Marketing at ABBYY, she drives the global strategy for the Document AI product line, shaping its market positioning, go-to-market execution, and customer adoption.With deep expertise in product marketing and management, Hristova bridges the gap between technology and business needs, enabling organizations to harness AI-driven automation for smarter document workflows. Passionate about innovation and the evolving role of AI in enterprise automation, she brings a strategic and results-driven approach to transforming how businesses process and extract value from their data.
Nick Carr
Director Pre-Sales, ABBYY
Nick Carr
Director Pre-Sales, ABBYY
Nick Carr, Director of Pre-Sales EMEA at ABBYY, helps organisations streamline document-driven operations with Intelligent Document Processing (IDP) and intelligent automation. With more than 15 years’ experience spanning operations and technology transformation, he brings a hands-on understanding of how to turn automation into real business impact. His recent work includes exploring how LLM-driven innovation can enhance IDP performance and customer outcomes.
Jon Knisley
Product Marketing Manager, Process AI, ABBYY
Jon Knisley
Product Marketing Manager, Process AI, ABBYY
Jon Knisley is ABBYY’s product marketing manager for Process AI. He defines and delivers business value from process intelligence for leading companies globally. Prior to his current role, Jon was a partner at Reveal Group and worked on FortressIQ’s first-in-class process discovery technology.
Marwan Farhat
Director, Pre and Post Sales, APAC, ABBYY
Marwan Farhat
Director, Pre and Post Sales, APAC, ABBYY
Marwan Farhat is the APAC Director of Pre & Post Sales, bringing deep expertise in managing the full customer lifecycle — from initial engagement to long-term success. With a strong background in both technical IDP, AI driven and Processing Intelligence solutions, as well as, client relationship management — Marwan plays a pivotal role in aligning cross-functional teams to deliver tailored, high-impact solutions that meet complex customer needs, working closely with sales, product, and support teams to ensure seamless transitions, maximize customer satisfaction, and identify growth opportunities, ultimately ensuring long-term value and strong, lasting client relationships.
